EyeScience™ Announces New Program to Improve Patient Compliance and Practice Profits

• 11/19/09

Macular Health Formula™ and Dry Eye Formula™ are the only ocular vitamins sold to both eye care professionals and through mass market retail.

Columbus, OH – November 11, 2009 - EyeScience™ (www.eyescience.com) announced today that their innovative vitamin eye health products, Macular Health Formula™ and Dry Eye Formula™ are the only ocular vitamins sold to both eye care professionals for resell from their offices and through mass market retail. This announcement comes after the product introduction at CVS/pharmacy last year and growing demand for the most complete eye vitamins available for AMD and Dry Eye Syndrome.

 

“Our close relationship with eye care professionals greatly affects the way in which patients receive long-term health and comfort with their doctors. The key is to accurately and clearly reinforce the doctor’s recommendations to encourage compliance in medications for the best possible outcomes” says Jeff Northup, President and CEO of EyeScience Labs.

 

To increase patient compliance, safety, and maximize effectiveness, this program enables doctors to properly educate, inform and promote return checkups to monitor the success and eye health impact of EyeScience’s products and increase profits with the sale of EyeScience products from their offices.

 

"According to a 2003 study published in Drugs and Aging, up to 59 percent of older adults do not adhere to treatment instructions. Giving patients clear, easy to understand instructions positively impacts usage adherence for taking vitamins as required” said Jeff Northup.

 

“I have seen a remarkable increase in patient compliance with our in-office sales program,” says Greg Evans, O.D. “For my patients who suffer from AMD or Dry Eye Syndrome there has been a positive impact on follow-up visits and to my bottom line.”

 

The program is designed to improve accessibility to EyeScience products. Once the patient is educated with the benefits of using Macular Health Formula™ or Dry Eye Formula™, the patient can either purchase the product directly from their eye-care professional or go to any convenient CVS/pharmacy. 2

 

“Macular Health Formula is an innovative product with clinically-proven ingredients that support retinal health for those with AMD or at risk for developing the disease. Backed by two decades of ocular research, this vitamin has 14 nutrients which have been proven to help support a healthy retina. Built on the science of AREDS2, the formula contains Vitamin C, Vitamin E, Zinc, Cooper, Selenium, Vitamin B-6, Folate, Lutein, Zeaxanthin, Omega-3, Bilberry, Alpha-Lipoic Acid, Grape seed Extract and L-Glutathione” says Dr. Michael A. Samuel, nationally renowned clinician, retina surgeon, researcher, and author.

 

Dry Eye Formula™ is a unique oral supplement that targets the root cause of dry eye symptoms. Unlike many products on the market, which provide only temporary relief, Dry Eye Formula™ was created to get the right balance of a patient’s essential vitamins and minerals to adequately address the common causes of dry eye, not just the symptoms. Manufactured by EyeScience Labs, Dry Eye Formula™ contains Vitamin E, Flaxseed Oil, Omega-3, Vitamin B-6, Magnesium and Lactoferrin.

 

About EyeScience

EyeScience is a privately held company that develops and markets the most complete, physician-created, clinically proven vitamins and supplements to treat macular degeneration and dry eye. EyeScience’s products, developed by ophthalmologists, optometrists and nutritionists, offer the most innovative, science-based supplements available on the market.

For convenience and increased patient compliance, our formulas can be sold directly through eye care professionals or nationwide at any CVS/pharmacy. For more information, contact EyeScience at 877-EYE-VITA (877-393-8482) or visit www.eyescience.com

 

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EyeScience™ and the EyeScience logo are trademarks or registered trademarks of EyeScience Labs, Inc. in the United States and certain other countries. Other trademarks and registered trademarks are property of their respective owners.

EyeScience Announces Scientific Advisory Board

• 10/19/09

 

EyeScience™ Announces Scientific Advisory Board
EyeScience creates Scientific Advisory Board to further vitamin breakthroughs in treating AMD and dry eye syndrome.   
 
Columbus, OH, October 15, 2009 – In continuing their successful vitamin breakthroughs in fighting age-related macular degeneration (AMD), dry eye syndrome and other ocular conditions, EyeScience™ announced a Scientific Advisory Board (SAB) today. Coming from a broad range of ocular and medical professions, the creation of the Board signifies EyeScience’s dedication in providing quality, clinically-proven ocular products to its customers.
“The establishment of the SAB to EyeScience marks a significant contribution to not only our product development and research, but also to patients in need of improved eye care,” says Jeff Northup, CEO and President of EyeScience. “I am honored to have these experts on board.”
The professional members of the Board include Greg Evans, O.D., Patrick Dollenmayer, O.D., Jerald Bovino, M.D., Michael A. Samuel, M.D., Stephen Breaud, M.D., Tom Chang, M.D. and Robert Josephberg, M.D.
The professional backgrounds of the board members are as follows:
Greg Evans, O.D., is the founder of Evans Eyecare, a private practice located in Palm Springs, California. His group practice handles both Lasik surgery and specialty cataract surgery. With over 30 years in practice, Dr. Evans will be assisting EyeScience in the implementation of neutraceuticals in the practice environment. Dr. Evans tests macular pigment density and will be testing the efficacy of EyeScience formulations to improve macular pigment density scores in patients. Dr. Evans will also be assisting with evaluations of EyeScience’s dry eye formulation.
Patrick Dollenmayer, O.D., practices Optometry and Vision Care in Columbus, Ohio. Dr. Dollenmayer specializes in comprehensive eye examinations, specialty contact lenses, refractive surgery consultation and eye disease treatment. He is also an Extern Preceptor for the Ohio State College of Optometry.
Jerald Bovino, M.D., was one of the leading retina specialists in Toledo, Ohio for more than 20 years. He is the only American to ever receive the prestigious “Zivojnovic Award” of the European Vitreoretinal Society. Dr. Bovino was the co-founder and president of the American Society of Retina Specialists, and authored the textbook, “Macular Surgery.”
Michael A. Samuel, M.D., a nationally renowned clinician, retina surgeon, author and researcher. Dr. Samuel is a graduate of the Doheny Retina Institute/ University of Southern California. He currently resides in Los Angeles as the medical director of the Retina Institute of California. As an author, Dr. Samuel has written numerous peer-reviewed articles and has also authored the leading book, Macular Degeneration: A Complete Guide for Patients and Their Families.
Stephen Breaud, M.D., practices Opthamalogy in Louisiana and has over 25 years of experience. Dr. Breaud is a member of the American Medical Association, Clinical Assistant Professor at LSU and preceptor for the LSU Retina Fellow program, Fellow American Academy of Opthamalogy, and Fellow American Society of Retina Specialists.
Tom Chang, M.D., is an internationally distinguished surgeon, clinician and educator. Dr. Chang has completed three fellowships in retinal diseases, which include an ophthalmic pathology fellowship, a macular disease fellowship and a vitreo-retinal fellowship. His patients include many CEOs, professional athletes and physicians. Dr. Chang has given over 150 lectures in over 15 countries and has written more than 50 peer-reviewed articles. 
Robert Josephberg, M.D., is an internationally recognized author, surgeon, lecturer, inventor and expert witness. Dr. Josephberg has offices located in New York and New Jersey. He specializes in treating macular degeneration and endophthalmitis. Dr. Josephberg is the inventor of the patented sutureless vitrectomy surgery.   
“I am thrilled to be a part of the EyeScience Scientific Advisory Board,” says Dr. Samuel. “The level of experience, outstanding reputations and commitment to AMD and dry eye syndrome will be valuable to Eye Science’s advancements in ocular nutrition.” 
“The advisory board’s expertise in the area of retina care, eye disease, ophthalmology, optometry,vitamin treatment, diagnosis and the impact of age-related degeneration (AMD) is impressive and will be instrumental in EyeScience’s mission to help patients with AMD and dry eye,” says Dr. Bovino.
About EyeScience
EyeScience is a privately held company that develops and markets the most complete, physician-created, clinically proven vitamins and supplements to treat macular degeneration and dry eye. EyeScience’s products, developed by ophthalmologists, scientists and nutritionists, offer the most innovative, science-based supplements available on the market.  
For convenience and increased patient compliance, our formulas can be sold directly through eye care professionals or nationwide at any CVS Pharmacy. For more information, contact EyeScience at 877-EYE-VITA (877-393-8482) or visit www.eyescience.com
 
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EyeScience™ and the EyeScience logo are trademarks or registered trademarks of EyeScience Labs, Inc. in the United States and certain other countries. Other trademarks and registered trademarks are property of their respective owners. 
Editorial Contact:
Paula Volio
877-393-8482 (office)
614-432-1429 (cell)
pvolio@eyescience.com

EyeScience Launches Comprehensive Online Resource Devoted to Age-Related Macular Degeneration Education and Prevention

PR Newswire • 02/05/09

EyeScience Labs has launched www.EyeScience.com to fill a large consumer need for comprehensive information and education on age-related macular degeneration (AMD) in a unique watch-and-learn video format. AMD is a progressive, hereditary eye disease that is the leading cause of blindness in Americans age 50 or older.

On the site, visitors can learn about basic eye anatomy, screening and diagnosis, risk factors, signs and symptoms and treatments for AMD. In addition, the site contains more than 20 watch-and-learn videos about eye anatomy, AMD symptoms, dry and wet macular degeneration, diagnostic tests, photodynamic therapy (PDT), intravitreal injection of Lucentis and Avastin, vitamin therapy, amsler grid testing, lasers and more.

Users also have the ability to browse an FAQ section, which contains expert answers to more than 30 questions about AMD. Additionally, EyeScience.com features an "Ask the Doctor" section where consumers can submit their questions about AMD or problems they may personally be experiencing with their eyes, and EyeScience medical experts will answer them privately and free of charge.

Consumers interested in learning more about using eye vitamins as a form of AMD prevention will find a wealth of information as well as the ability to order EyeScience's Macular Health Formula vitamin online or to find a CVS Pharmacy retail location in their area.

About EyeScience Labs, LLC

Based in Columbus, Ohio, EyeScience Labs, LLC, is an advanced ocular nutraceutical company. EyeScience specializes in innovative, science-based natural formulas to help maintain healthy eyes. Its formulations, developed by leading ophthalmologists, scientists and nutritional experts, are based on decades of ocular research. EyeScience products are made from the highest-grade ingredients and manufactured in the United States according to rigorous internal protocols. EyeScience represents the best of scientific research and development for improved ocular health. For additional information, including product features and purchasing details, please visit www.EyeScience.com.

For more information, contact:
Ray Hancart
(614) 383 1615
ray.hancart@fahlgren.com

EyeScience's New Ocular Nutrition Supplements Available at CVS Stores

PR Newswire • 12/17/08

Consumers have clinically proven, natural alternatives to maintain healthy eyes

EyeScience Labs announces the availability of its advanced ocular nutrition line for age-related macular degeneration (AMD) and dry eye syndrome at CVS Pharmacy stores (www.cvs.com) nationwide.

This marks the first time EyeScience Macular Health Formula(TM) and EyeScience Dry Eye Formula(TM) are available through the retail market.

EyeScience Macular Health Formula(TM) is the most complete eye vitamin supplement specifically for AMD. Based on more than two decades of ocular research, EyeScience Macular Health Formula(TM) contains 14 clinically proven nutrients to support a healthy retina, including omega-3, lutein, zeaxanthin, bilberry, grape seed extract, selenium, L-glutathione and alpha lipoic acid.

AMD is a hereditary and progressive eye disease that is the leading cause of blindness in Americans over age 50. Studies have found that nutritional supplements containing a specific blend of vitamins and antioxidants can enhance ocular health and help prevent and slow AMD.

EyeScience Dry Eye Formula(TM) is a clinically proven, next-generation nutritional supplement that addresses the underlying causes of dry eye syndrome. Unlike conventional eye drops that work from the outside in for immediate temporary relief, EyeScience Dry Eye Formula(TM) goes further by working from the inside out, targeting the root causes of dry eye symptoms. With time, this unique oral formulation can reduce or eliminate dependence on artificial tears or eye drops, allowing for sustained relief from dry eye discomfort.

EyeScience Dry Eye Formula(TM) contains a proprietary blend of an omega-3 essential fatty acid; flaxseed oil; lactoferrin; magnesium; and Vitamins B-6, C and E. This advanced formulation, in an easy-to-swallow soft gel capsule, improves absorption and provides longer-lasting relief for dry eye symptoms.

About EyeScience Labs, LLC

Based in Columbus, Ohio, EyeScience Labs, LLC, is an advanced ocular nutraceutical company. EyeScience specializes in innovative, science-based natural formulas to help maintain healthy eyes. Its formulations, developed by leading ophthalmologists, scientists and nutritional experts, are based on decades of ocular research. EyeScience products are made from the highest- grade ingredients and manufactured in the United States according to rigorous internal protocols. EyeScience represents the best of scientific research and development for improved ocular health. For additional information, including product features and purchasing details, please visit www.EyeScience.com.

For more information, contact:
Jeff Northup
614 577 0099
jnorthup@eyescience.com